Concept Project
Concept: Specialty Clinic
A single-service landing page and intake path built around one clear next step.
The situation
A fictional specialty clinic offering one high-intent service, where most traffic arrives from search and needs to understand eligibility before booking.
What was wrong or missing
- One page trying to serve every service line at once
- No eligibility information before the booking step
- Intake handled entirely by phone during business hours
The approach
A focused landing page for the single service, with eligibility answered before the form and an intake step that works outside office hours.
Key funnel decisions
- Split the single high-intent service onto its own landing page
- Answered eligibility questions above the booking form
- Added an after-hours intake step routed to the front desk each morning
Result: a single-service landing page with an after-hours intake path.